AUG
23
Second Annual Charley’s Scholarship Award Winner #4: Daniel Seok

Second Annual Charley’s Scholarship Award Winner #4: Daniel Seok

August 23, 2010 by Charley's

When he’s not studying, rock climbing, snowboarding or fine-tuning his skills on the piano, Daniel loves grillin’ up fresh subs for Charley’s fanatics at the the Tuscon Mall in Tuscon, Arizona. (more…)

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AUG
12
Second Annual Charley’s Scholarship Award Winner #3: Joshua Jones

Second Annual Charley’s Scholarship Award Winner #3: Joshua Jones

August 12, 2010 by Charley's

Joshua is a wonderful member of the Charley’s family at the Westmoreland Mall location in Greensburg, Pennsylvania.

Joshua graduated from Greensburg Central Catholic High School. Joshua was the Captain of his high school hockey team and a member of the Pittsburgh Junior Penguins traveling hockey team. (more…)

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AUG
09
Second Annual Charley’s Scholarship Award Winner #2: Chelsea Bailey

Second Annual Charley’s Scholarship Award Winner #2: Chelsea Bailey

August 09, 2010 by Charley's

Chelsea graduated this year from Paul G. Blazer High School in Ashland, KY. Chelsea was an Honors Graduate, President of the Key Club and a member of the National Honor Society. (more…)

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AUG
05
Second Annual Charley’s Scholarship Award Winner #1: Diana German

Second Annual Charley’s Scholarship Award Winner #1: Diana German

August 05, 2010 by Charley's

Diana German is a graduating senior from Glendale Senior High School whose commitment to service is exemplified in the classroom and extends beyond her two years of grillin’ up goodness at Charley’s in the Metro Center Mall in Arizona. (more…)

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JUL
27
Charley’s Peruvian Mission Trip with the COJ

Charley’s Peruvian Mission Trip with the COJ

July 27, 2010 by Charley's

It’s infused in our values, the way that our leaders think and what drives them to get up each morning – making the world we live in a better place. Charley Shin (the Charley) annually goes on a mission trip to help those who are less fortunate. This year the mission trip heads to Abba, Peru. The trip is organized by Children of Jesus. (more…)

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JUL
20
Franchise Convention Recap

Franchise Convention Recap

July 20, 2010 by Charley's

Hey steakfans, I’m writing this one from the Phoenix airport after Charley’s 2010 Annual Convention. Before takeoff, I just had to get a post out to everyone to talk about a fantastic trip.

Gathered this year in sunny Scottsdale, AZ, we were close to five hundred attendees, from franchise owners and GM’S to corporate staff and executive team members, all ready to talk steak. (more…)

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JUN
07
National Restaurant Association Show

National Restaurant Association Show

June 07, 2010 by Charley's

Each year, Charley’s sends a team of staff to the National Restaurant Association (NRA) show to explore trends, scope out competitors booths and attend sessions to learn about emerging trends in our industry so we can continue to provide the best food and experience for our customers. (more…)

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APR
29
Breaking Down Barriers…Building Business

Breaking Down Barriers…Building Business

April 29, 2010 by Charley's

Charley’s will be hosting its franchisee owners convention this June in order bring franchisees together to collaborate, share best practices and learn about what’s on tap for 2010-2011. So, we interviewed marketing director, Betsy Wright about what franchisee’s can expect from the event and why collaboration opportunities like these are so important for successful franchises. (more…)

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MAR
22
The Path: Idea –> Your Mouth

The Path: Idea –> Your Mouth

March 22, 2010 by Charley's

R&D TestingChung is the head of Research and Development at Charley’s. She’s responsible for coming up with awesome crazy ideas… and then refining them so we can get them into a Charley’s near you. (more…)

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FEB
25
What’s Trendy in the World of Cheesesteak?

What’s Trendy in the World of Cheesesteak?

February 25, 2010 by Charley's
Cheesesteak Trends
We caught up with Chung Choe (head of R&D and with Charley’s since 1986) last week in between a test-kitchen session and some research she was doing. What a job, right? Make and test Phillys!? Talk about being ready for work on Mondays. She shared some interesting information on trends she’s seeing and what’s up next for Charley’s…
Charelys: Philly Cheesesteaks in 2010, or 2050 for that matter. Where do you see things?
Chung: You’ll see a lot more ethnic seasonings and ingredients. The speed of demand for these types of flavors is incredible – much faster than we’ve seen in the last 30 years. Philly Kimchi is not far off!
Charley’s: Why the demand for these flavors?
Chung: With the globalization of media and experiences, people want access and are more adventurous.  Food is exciting and interesting – it allows people to experiment and stimulate the senses through the palette. Now, you can travel through food.
Charley’s: What other trends are you seeing?
Chung: Charley’s is paying special attention to female customers. Cheesesteak was traditionally a ‘male product’. But guess what? WOMEN LIKE PHILLY CHEESESTEAKS TOO!! Salad for women is so 80s and 90s. Female tastes and preferences are considered as we develop our sandwiches and food. More women are going to college, are a part of the workforce and have significant spending power. They are also making meal decisions for their families. We’re definitely sure to develop taste profiles and great food for women!
Charley’s: Never cross a woman! :) OK, so what can we expect next from Charley’s?
Chung: We’re working on rolling out bold flavors and tastes – specifically layering flavors and textures. For instance, you might see something spicy combined with cool cucumber. We’re focusing on the progression of tastes across your palette.
We’re trying a lot of new things, always focused on the quality of our food while we come up with new flavor experiences.
Keep a heads up for new sandwiches wolfing out of our text kitchen. We’ll keep you updated on Twitter and Facebook. [links]

Cheesesteak TrendsWe caught up with Chung Choe (head of R&D and with Charley’s since 1986) last week in between a test-kitchen session and some research she was doing. What a job, right? Make and test Phillys!? Talk about being ready for work on Mondays. She shared some interesting information on trends she’s seeing and what’s up next for Charley’s… (more…)

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