COLUMBUS, Ohio – March 8, 2022 – With National Cheesesteak Day approaching on March 24, Charleys Philly Steaks announced today the addition of their new Fiesta Cheesesteak and Fiesta Fries. Both items are available in-store and online through the end of June.
The Fiesta Cheesesteak is prepared with Tex-Mex seasoned steak and grilled with jalapeño pepper slices, sauteed green peppers and onions. The dish is topped with melted pepper jack cheese and loaded onto a toasted roll before serving. Guests can also enjoy Fiesta Fries with the same indulgent ingredients, piled high on Charleys’ signature french fries.
“We asked our guests what new and exciting things they would like to see on our menu. The Fiesta Cheesesteak and Fiesta Fries came directly from guest feedback and were among several products tested in our stores,” said Charleys Chief Marketing Officer Brian Hipsher. “It took a few iterations to get the seasoning just right. Our guests said, “More spice, more flavor, go bold!”… and that is exactly what we did.”.”
Members of the brand’s loyalty program and mobile app – Charleys Rewards – can look forward to additional promotions in the coming months geared toward the new menu items. Charleys will also share Fiesta Cheesesteak and Fiesta Fries-themed giveaways on social media.
About Charleys Philly Steaks
In 1986, Charleys redefined the Cheesesteak. Today, more than 600 locations around the globe serve up the #1 Cheesesteak in The World®, made with fresh, quality ingredients, and grilled-to-order the Charleys way. Also known for its loaded Gourmet Fries and refreshing natural Lemonades, Charleys Philly Steaks locations can be found in retail shopping centers, airports and U.S. military bases worldwide. With more than 200 like-minded franchise partners, the restaurant is rapidly expanding its global footprint to serve up mouthwatering Philly Cheesesteaks that customers can feel good about purchasing. For every combo meal sold domestically at participating locations, 10 cents is donated to support at-risk children via the Charleys Kids Foundation. For more information on Charleys Philly Steaks, visit www.charleys.com or follow us on Facebook and Instagram at @charleyscheesesteaks and Twitter at @charleys.