MAR
22
The Path: Idea –> Your Mouth

The Path: Idea –> Your Mouth

March 22, 2010 by Charley's

R&D TestingChung is the head of Research and Development at Charley’s. She’s responsible for coming up with awesome crazy ideas… and then refining them so we can get them into a Charley’s near you. (more…)

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FEB
25
What’s Trendy in the World of Cheesesteak?

What’s Trendy in the World of Cheesesteak?

February 25, 2010 by Charley's
Cheesesteak Trends
We caught up with Chung Choe (head of R&D and with Charley’s since 1986) last week in between a test-kitchen session and some research she was doing. What a job, right? Make and test Phillys!? Talk about being ready for work on Mondays. She shared some interesting information on trends she’s seeing and what’s up next for Charley’s…
Charelys: Philly Cheesesteaks in 2010, or 2050 for that matter. Where do you see things?
Chung: You’ll see a lot more ethnic seasonings and ingredients. The speed of demand for these types of flavors is incredible – much faster than we’ve seen in the last 30 years. Philly Kimchi is not far off!
Charley’s: Why the demand for these flavors?
Chung: With the globalization of media and experiences, people want access and are more adventurous.  Food is exciting and interesting – it allows people to experiment and stimulate the senses through the palette. Now, you can travel through food.
Charley’s: What other trends are you seeing?
Chung: Charley’s is paying special attention to female customers. Cheesesteak was traditionally a ‘male product’. But guess what? WOMEN LIKE PHILLY CHEESESTEAKS TOO!! Salad for women is so 80s and 90s. Female tastes and preferences are considered as we develop our sandwiches and food. More women are going to college, are a part of the workforce and have significant spending power. They are also making meal decisions for their families. We’re definitely sure to develop taste profiles and great food for women!
Charley’s: Never cross a woman! :) OK, so what can we expect next from Charley’s?
Chung: We’re working on rolling out bold flavors and tastes – specifically layering flavors and textures. For instance, you might see something spicy combined with cool cucumber. We’re focusing on the progression of tastes across your palette.
We’re trying a lot of new things, always focused on the quality of our food while we come up with new flavor experiences.
Keep a heads up for new sandwiches wolfing out of our text kitchen. We’ll keep you updated on Twitter and Facebook. [links]

Cheesesteak TrendsWe caught up with Chung Choe (head of R&D and with Charley’s since 1986) last week in between a test-kitchen session and some research she was doing. What a job, right? Make and test Phillys!? Talk about being ready for work on Mondays. She shared some interesting information on trends she’s seeing and what’s up next for Charley’s… (more…)

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FEB
12
Who Loves Ya Baby? Happy Valentine’s Day!

Who Loves Ya Baby? Happy Valentine’s Day!

February 12, 2010 by Charley's

Brotherly Love

With Valentine’s Day comin’ up you might be asking – Will you be my Valentine? Who loves me? …

(more…)

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DEC
31
Heismans and Cheesesteaks

Heismans and Cheesesteaks

December 31, 2009 by Charley's

Street TeamSeeing as bowl season is here, we thought it would be a good time to publish a post about some street team action we did this past college football season. Charley’’s was founded in the heart of Buckeye Country, on High Street on THE Ohio State University’’s campus. We’’ve got locations around the world now , but we don’’t forget our roots, or the fact that football fans love Phillys. (more…)

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NOV
25
Happy Thanksgiving

Happy Thanksgiving

November 25, 2009 by Charley's
It’s more than just the food at Charley’s. It’s about our people – customers, franchisees, associates, vendors that help make what we do great. I opened the first Charley’s at age 22 and since then it’s been the little things that have made a big difference: fresh, hot food; great people; the support of my family, and staying true to the strong values that drive the-whole-thing.
As we approach Thanksgiving I want thank to  you for keeping in touch with us on our blog, Facebook and Twitter; for eating in our restaurants; and for sending great ideas to keep making us better.
Last week at the office during a meeting we went around the table and everyone said what they’re grateful for – many of us said family, health and our co-workers. This year has really brought us all back to our essence, to our core values, to what matters most – taking care of people and making great food.
What are you thankful for this year? We hope that during a trying year for all of us you’ve been able to reflect on some of the little things in your life that bring you joy.
Happy Thanksgiving!
-Charley

Happy Thanksgiving

It’s more than just the food at Charley’s. It’s about our people – customers, franchisees, associates, vendors that help make what we do great. I opened the first Charley’s at age 22 and since then it’s been the little things that have made a big difference: fresh, hot food; great people; the support of my family, and staying true to the strong values that drive the-whole-thing.

As we approach Thanksgiving I want thank to  you for keeping in touch with us on our blog, Facebook and Twitter; for eating in our restaurants; and for sending great ideas to keep making us better.

Last week at the office during a meeting we went around the table and everyone said what they’re grateful for – many of us said family, health and our co-workers. This year has really brought us all back to our essence, to our core values, to what matters most – taking care of people and making great food.

What are you thankful for this year? We hope that during a trying year for all of us you’ve been able to reflect on some of the little things in your life that bring you joy.

Happy Thanksgiving!

-Charley

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SEP
29
Spicy Asian BBQ Philly – It’s OK to Drool!

Spicy Asian BBQ Philly – It’s OK to Drool!

September 29, 2009 by Charley's

Spicy BBQ

Philly Steak Leader Turns Up the Heat with New Menu Item. Charley’s Grilled Subs introduces the Spicy Asian BBQ sandwich

(more…)

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AUG
29
The Cheesesteak is Born

The Cheesesteak is Born

August 29, 2009 by Charley's
It’s true. We’ve been the source of the biggest hottest Philly Cheesesteaks in the entire galaxy (and probably the universe) for almost a quarter century. However, contrary to popular belief, we did not invent the Philly “this-might-be-what-heaven-tastes-like” Cheesesteak.
1930, Philadelphia, United States of America: Pat and Harry Olivieri have what can only be described as a stroke of genius and start making steak sandwiches on the flatiron grill at their hotdog stand. Now, nothing against hotdogs, but how happy are you that Pat and Harry expanded their horizons? Everyone who tried it loved it and a few years later they added provolone cheese (apparently you CAN improve on perfection) The rest is history.
The competition for the perfect cheesesteak is fierce. After the Olivieris opened Pat’s King of Steaks, Geno’s Steaks opened directly across the street. The two have been rivals ever since. Pat’s serves a sandwich with thicker pieces of steak and Cheeze Whiz, while Geno’s sticks with provolone and sliced and chopped steak. In the home of the Philly steak (Philadelphia), aficionados order it “wit” “or witout” onions, and everyone has their own taste with toppings.
We haven’t changed a thing since we served up our first sandwich 24 years ago. Its roots are in Philly, but its perfection is the product of Charleys taste. Anyone who’s makin’ a Philly Cheesesteak has got to pay tribute to the beginnings in the City of Brotherly Love, and we definitely do. That said, and maybe we’re biased, our take on the Philly Cheesesteak could definitely be in a museum. We’re makin’ history here!

1930 Philly

It’s true. We’ve been the source of the biggest hottest Philly Cheesesteaks in the entire galaxy (and probably the universe) for almost a quarter century. However, contrary to popular belief, we did not invent the Philly “this-might-be-what-heaven-tastes-like” Cheesesteak. (more…)

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AUG
17
The Currency of Cheesesteak

The Currency of Cheesesteak

August 17, 2009 by Charley's

The Currency of Cheesesteak

‘The Globalization of Cheesesteak’

It’s pretty cool how ideas are spreading across the world. Those big oceans and miles of land aren’t standing in the way of anything anymore, including us.

Fact: People like Philly Cheesesteaks.
Fact: People probably won’t always be in the same place when they get a craving for Charley’s.
Fact: There’s no need to worry. Charley’s is servin’ up monster hot sandwiches from almost 400 stores in 41 states and 14 countries.
Fact: That’s freakin’ awesome. (more…)

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AUG
16
Hit-the-weightroom-first Sandwiches

Hit-the-weightroom-first Sandwiches

August 16, 2009 by Charley's

Hit-the-weightroom-first Sandwich

So, here we are.

Us? We’ve been doin’ our thing for about a quarter-of-a-century. Charley’s means Philly Steaks. We’re talkin’ big, hot, messy, hit-the-weightroom-first sandwiches here. We make ‘em the way Charley made ‘em. You know… that whole thing about “If it’s not broken…” (more…)

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