AUG
16
Customer Testimonial

Customer Testimonial

August 16, 2011 by Charley's

Every once in awhile a customer stops by to tell us that we’ve made their day as much as they’ve made ours. Check out the great things that Katie has to say about her recent dining experience at Charley’s Grilled Subs in Lynnwood, Washington:

I just wanted to stop by and thank you for a wonderful dining experience at the Charley’s in Alderwood Mall, Lynnwood, WA (#478). There are a lot of choices at this mall food court and I have never tried Charley’s before. Tonight, I was there with my three year old son who wanted fried rice from the vendor next to the Charley’s. While we were in line for that restaurant, the two friendly gentlemen behind the counter at Charley’s were passing out samples and after tasting the sandwich, my son was hooked and changed his mind.

We ordered a small cheddar turkey melt and Ray let me know that if I bought a large sandwich, I could get the fries and drink for free. What a great deal! I knew I could never eat all of that food – but what fun to have lunch for tomorrow. And while we were placing our order, Ray also gave my son a free packet of Oreos. What a nice extra touch!

When Ray was finished dressing my sandwich, he even went the extra mile to ask if he could wrap up the other half for me “to go” and put the rest on a plate. Just excellent customer service, going the extra mile.

When I brought our tray to the table, laden with food, the ladies next to me (who had happened to purchase their meal from [another sandwich shop]), commented on how great it all looked. I said yes, and I was still so impressed with the customer service and value that I told them about my experience. They were both impressed and said that next time, they would order from Charley’s. I said they certainly should, as I know my food looked way better than what they had – and had cost me less! And my husband had ordered pizza from another vendor. He was jealous of my meal and plans to order his own next time!

After trying my best (and failing – so good, but so much, even with my 3 year old doing his best to help me – he gobbled up a good portion of sandwich, declaring it “delicious”!) to finish all of our meal, I was still thirsty. I returned to the counter and asked Ray how much refills were. He said that they are normally 58 cents with tax, but that he would give me one “on the house” since I seemed like “such a great mom”. I hope I am not getting Ray in trouble for giving away a refill, but can I just tell you, it’s the little things like that which will make me a repeat customer. 58 cents might not seem like a big deal, but free refills, free fries and drink with sandwiches, a free packet of Oreos. . . it made me feel as if I was getting a bargain. And it will also inspire me to tell my friends and family about the great deal and “extras”, and since most of us are on a tight budget, these types of deals WILL make a difference in our food choices.

My entire experience, from first impression to final “Thank you” was excellent. The food was very good, but it was made even better by Ray (and another gentleman behind the counter who made the food, but his name isn’t on my receipt – he was very pleasant as well). Both thanked me multiple times and wished me a good evening with my son.

In this economy, value is very important to a family, especially one on a single income as we are. But customer service is important, too. I just want to commend you on having both, which is a wonderful combination. I hope this comment gets in the right hands and that Ray (and the other gentlemen on staff that night (6/16 at 7:30 PM)) are recognized for their excellent customer service and great attitude. I will definitely be back to this location (and other Charley’s if I come across them) again.

THANK YOU AGAIN!

Katie H. (& Will)

 

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DEC
13
Charley’s Charitable Franchisees Champion Christmas Cheer

Charley’s Charitable Franchisees Champion Christmas Cheer

December 13, 2010 by Charley's

Here at Charley’s we’re always encouraged by the philanthropic work we see from our franchisees. Every year, we continue to be amazed…and this year is certainly no exception. Lori Bagwell, Jim Novak, Monica Severy and Amelia Alexander have gone above and beyond what any of us expected this year!

(more…)

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AUG
23
Second Annual Charley’s Scholarship Award Winner #4: Daniel Seok

Second Annual Charley’s Scholarship Award Winner #4: Daniel Seok

August 23, 2010 by Charley's

When he’s not studying, rock climbing, snowboarding or fine-tuning his skills on the piano, Daniel loves grillin’ up fresh subs for Charley’s fanatics at the the Tuscon Mall in Tuscon, Arizona. (more…)

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AUG
12
Second Annual Charley’s Scholarship Award Winner #3: Joshua Jones

Second Annual Charley’s Scholarship Award Winner #3: Joshua Jones

August 12, 2010 by Charley's

Joshua is a wonderful member of the Charley’s family at the Westmoreland Mall location in Greensburg, Pennsylvania.

Joshua graduated from Greensburg Central Catholic High School. Joshua was the Captain of his high school hockey team and a member of the Pittsburgh Junior Penguins traveling hockey team. (more…)

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AUG
09
Second Annual Charley’s Scholarship Award Winner #2: Chelsea Bailey

Second Annual Charley’s Scholarship Award Winner #2: Chelsea Bailey

August 09, 2010 by Charley's

Chelsea graduated this year from Paul G. Blazer High School in Ashland, KY. Chelsea was an Honors Graduate, President of the Key Club and a member of the National Honor Society. (more…)

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AUG
05
Second Annual Charley’s Scholarship Award Winner #1: Diana German

Second Annual Charley’s Scholarship Award Winner #1: Diana German

August 05, 2010 by Charley's

Diana German is a graduating senior from Glendale Senior High School whose commitment to service is exemplified in the classroom and extends beyond her two years of grillin’ up goodness at Charley’s in the Metro Center Mall in Arizona. (more…)

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NOV
25
Happy Thanksgiving

Happy Thanksgiving

November 25, 2009 by Charley's
It’s more than just the food at Charley’s. It’s about our people – customers, franchisees, associates, vendors that help make what we do great. I opened the first Charley’s at age 22 and since then it’s been the little things that have made a big difference: fresh, hot food; great people; the support of my family, and staying true to the strong values that drive the-whole-thing.
As we approach Thanksgiving I want thank to  you for keeping in touch with us on our blog, Facebook and Twitter; for eating in our restaurants; and for sending great ideas to keep making us better.
Last week at the office during a meeting we went around the table and everyone said what they’re grateful for – many of us said family, health and our co-workers. This year has really brought us all back to our essence, to our core values, to what matters most – taking care of people and making great food.
What are you thankful for this year? We hope that during a trying year for all of us you’ve been able to reflect on some of the little things in your life that bring you joy.
Happy Thanksgiving!
-Charley

Happy Thanksgiving

It’s more than just the food at Charley’s. It’s about our people – customers, franchisees, associates, vendors that help make what we do great. I opened the first Charley’s at age 22 and since then it’s been the little things that have made a big difference: fresh, hot food; great people; the support of my family, and staying true to the strong values that drive the-whole-thing.

As we approach Thanksgiving I want thank to  you for keeping in touch with us on our blog, Facebook and Twitter; for eating in our restaurants; and for sending great ideas to keep making us better.

Last week at the office during a meeting we went around the table and everyone said what they’re grateful for – many of us said family, health and our co-workers. This year has really brought us all back to our essence, to our core values, to what matters most – taking care of people and making great food.

What are you thankful for this year? We hope that during a trying year for all of us you’ve been able to reflect on some of the little things in your life that bring you joy.

Happy Thanksgiving!

-Charley

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OCT
27
The Grill & The Master

The Grill & The Master

October 27, 2009 by Charley's

Grill Master

“I had someone come to work for Charley’s who had previously been with another QSR [quick service restaurant] concept. This person was shaking and sweating because they were used to seeing a frozen burger run through a chain broiler for 2 minutes and drop into a bin for 1 hour. Now, they had a hot plate of steel in front of them, fresh ingredients and less than 90 seconds with a customer staring at them. Little different, huh?” (more…)

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SEP
11
The Artist, The Visual Brand Guardian

The Artist, The Visual Brand Guardian

September 11, 2009 by Charley's
The Vitals: Ben LaPlaca – Creative Director: Charley’s Grilled Subs
Has been with the company for 2.5 years and consulted for 6 months prior to that
Degree in illustration with a minor in graphic design.
What does the creative director of a QSR concept do?
Anything that bares the Charley’s logo comes across my desk… or at least it’s supposed to. Of course in a franchise model sometimes it doesn’t, which means a franchisee is putting their own feet on the street for promotion. I can’t hate that, but I still own the visual brand.
Talk about the differences between being an artist and a visual brand guardian in a corporate environment.
My artistic process is meticulous. If I’m painting, there’s a consistency to my attention paid to the entire canvas just as there is a consistency in my attention paid to every aspect of the visual representation of this brand. So, the jump isn’t as abrupt as you might think.
How did you go from illustration and an artist to a corporate creative director?
One: I’m still an artist [smiles, but makes it clear]. Two: I never wanted to show in galleries. I want to tell stories, visually. I love editorial illustration because you can read the text, but  a job well done takes the consumer from A to Z in one visual. When a logo can convey a brand, it’s truly incredible. So developing and evolving a brand, visually – telling that story to a customer and guiding their experience – it works for me.
What are some brand’s that are telling great stories?
There are definitely some brands that I love, but I don’t know if they are telling great stories. I might be bias though – I live in this world but I don’t believe the hype. I feel like I’m being sold by most brands, and then I judge how well they are doing on their sell.
There are a few brands that I do buy because I like their product. Nike, Lifted Research Group, Mac [Apple] – though I refuse to put the sticker on my car [note that there is a Detroit Tigers sticker on his car]. Also, sports are a huge part of my life. I view each league as a brand and each team as a brand within that brand. Some individual athletes are brands too.
What is your medium of choice, outside the office?
Graffiti was a huge part of my life. I’ve been writing this town for a long time. The thing about graffiti… it’s about everything that surrounds it: street and urban culture. Active participants see it as a true art form. It’s kind of like skateboard art – a mix of pop culture and graphic design. Urban textures help to define current styles, many of which are used in mainstream design. I stopped graffiti when I moved to New York years ago. It was like quitting heroin.
I did a Art Al Fresco this year at Art Al Fresco that integrated graffiti, graphic design, hand cut stencils, textures and more in a controlled, legal manner. It’s “sellout” from my true graffiti days, I know, because I got down on a wall legally, but oh well.
Art Al Fresco? What’s that?
The event started in Columbus last year. The concept…well I never read it [the mission statement]. I see it bringing art into the real world. Art is too often reserved for, or at least perceived as, galleries, museums and private collections. It’s elitist. Some people are afraid to go into the Wex Art Al Fresco is the opportunity for people to interact with art in a space where they feel comfortable; where they can talk as loud as they want and interact with it however they want.
What made you get involved this year?
Actually I got involved last year with 2 friends, all of us are from the graffiti and skate culture. Our piece last year won best-in-show. It was nice to find some recognition from a city we’ve contributed our talents to for many years.
This year the event nearly got canned. There were budget issues. I’m glad it didn’t because I suspect it’s great for local businesses.
Ok, so give us a tip here Mr. Best in Show and Brand Guardian
Specific to digital design: Keyboard shortcuts. Learn them. Love them. If I never have to touch a mouse, I’m a happy person.
Ben lives in Columbus, Ohio (home of Charley’s HQ) with his wife who is also very active in the arts.

Art Al Fresco

The Vitals: Ben LaPlaca – Creative Director: Charley’s Grilled Subs

Ben has been with the company for 2.5 years and consulted for 6 months prior to that

Ben has a degree in illustration with a minor in graphic design. (more…)

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